Su Mashable.com, sito che si occupa di news relative al settore del social networking, si parla di social networking e di Vinix, avete capito bene ! Avevo scritto quasi certo che non mi considerassero mentre invece hanno pubblicato una recensione nel giro di poche ore dalla mia segnalazione. Grazie Mashable.com !
Ecco un estratto della loro opinione su Vinix :
Italians are known for their passion for cuisine. From pasta to wine to breads to cheeses, the term connoisseur, presumably a Gallic concoction, applies to many of the people in the much historied Mediterranean-Tyrrhenian-Adriatic nation of the southern EU. So it seems only fitting that some technologically-adept food hounds have built a social network crafted to be used exclusively by social eaters and drinkers - as well as the restauranteurs and juicers who serve such individuals.
Vinix, a network whose name may at first glance be very unfortunately mistaken for an insect or weed repellant, is a place of simple construction. Which for some may be part of its appeal. Quite straightforward and with minimal flair, it’s somewhat generic in layout. But it certainly has utility. Users can of course create profile and share reviews, but the list of options also extends to blogs, photos, videos, classifieds, and even scheduled tastings. What would it be without such events, after all? Even companies like Wineries and olive oil producers can establish themselves on the site to connect with one another and even derive promotional attention and consideration.
What’s especially interesting about Vinix is that it doesn’t seem to wish to dabble lightly in the food world for its users. Just by looking at its two-tiered registration structure - one part being free and another paid for - Vinix, now in its so-called 2.0 phase, which began June 2007, is clearly working to connect all parts of the food business, from the supplier to the consumer. Indeed, while most users will connect via the free option, merchants can sign for pro-level subscription, for which some 100+ euros must be spent. This is most definitely not typical of social network today to do. But Vinix is different than your big-brand MySpace or Facebook. It’s much more a purist enclave than other sites on the Web. Heck, even its limited language support, which obviously presents Italian as the main course with a touch of English if users so choose to go that route, shows its heavy focus on the Italian food market. The service is no doubt made to cater to one demographic - foodies, and Italian foodies in particular - and very little else.
Of course, given its limited reach in macrocosmic terms, one must ask if it will age well. Such limited reach obviously won’t grant it enormous global success. It simply has to play to its base, for lack of better phrasing. And as it looks today, it seems Vinix is doing alright for itself. It appears to exhibit a healthy status. Building on the old adage, time will tell whether Vinix grows and grows to become the default Italian nameplate for culinary social networking.
L'articolo completo qui. |
